Question

Topic: Advertising/PR

The Wow Factor

Posted by Anonymous on 8/31/2004 at 1:02 PM ET 125 Points
Our client wants to add a "WOW" factor to the product launch. The location has been decided and so have the high profile delegates.

The client is in a high-tech manufacturing industry and utilises world reknown brands in its product/services. Therefore the WOW factor must convey a high tech feel and ooze class.

So I'm looking for inspiration.

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RESPONSES

  • Posted by SRyan ;] on 8/31/2004 at 1:08 PM Member
    Barry, please inspire US with some more details!

    Where are you located? In what kind of venue will the launch be held? How many people are invited? Can you be more specific about the products/services?

    - Shelley
  • Posted by SteveByrneMarketing on 8/31/2004 at 4:31 PM Member
    Get Beckham.

    best of luck,

    - Steve
  • Posted by Pepper Blue on 9/1/2004 at 12:49 AM Member
    Hi Jenx:

    I agree that the biggest WOW factor you can get is a top entertainment or sports celebrity.

    I would strongly suggest checking out that link that HoliffFame gave and click on his name and contact him for more information.

    I hope that helps!
  • Posted by Mushfique Manzoor on 9/1/2004 at 6:30 AM Member
    Hi Jenx

    your building is hi-tech and client in computer idustry. That means hi-tech security, hmm, interesting situation!!

    Bring in DAVID BLAINE, the illussionist, and make him do some sort of Evading the highest possible security system in the building. It will be even better if he can take an entourage of Invited Ministers and high-profile industry top people with him during his stunt.

    all the best!

    Cheers!!
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