Question

Topic: Copywriting

Go Green Verbiage

Posted by Anonymous on 9/10/2009 at 4:06 PM ET 100 Points
I work for a junior girls retail clothing chain. we are running a big Cotton. From Blue to Green. Event which is an event where they donate a pair of jeans and we give them 25% off a new pair and then all their old pairs are recycled into home insulation to use in areas where there were natural disasters. All i need to do is quick type up a little blurb about the material and ink i used to print all the graphics but need a professional yet cute way of saying the following-

-most of the graphics were printed on recycled paper
-we printed on uncoated paper to help give the event more of a natural, earthy feel (normally we print on a high gloss/coated paper)
-we used soy inks for printing all our signs.
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RESPONSES

  • Posted by Gary Bloomer on 9/10/2009 at 4:21 PM Accepted
    Dear Inspired,

    Text suggestion as follows:

    To minimize our corporate impact on the environment, the graphics in this store were printed on uncoated, recycled paper using soy-based inks.

    TEXT ENDS

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted by Gary Bloomer on 9/10/2009 at 5:39 PM Member
    Dear Inspired,

    Unless your customers have told you they want to know about earthy feelings towards paper, the only person who may care about it is you. And sadly, as far as your customers are concerned, you are irrelevant.

    So yes, skip it.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 9/11/2009 at 9:29 AM Member
    Instead of trying to be overly educational, why not be playful:

    (Even our paper & ink are "green")
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