Question

Topic: Copywriting

Pricing Guideline For Slide Deck Creation

Posted by Markitek on 9/21/2009 at 3:15 PM ET 125 Points
Just trying to get some guidelines for pricing slide show creation with these parameters

Much source material (collateral, internal documents etc) available
No design work required
About 30 slides
All newly written from that source material
Usual presentation requirements (e.g., PPT animations)

If you can extrapolate a per slide price that would be much appreciated. Otherwise, just anecdotal info about what a fair price might be is what I'm hoping to get.
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  • Posted by Mandy Vavrinak on 9/21/2009 at 3:35 PM Accepted
    I hope you don't mean that you don't want any eye for design applied to your deck. Creating effective animations without some design ability is usually a disaster.
    If you mean a PPT template will be provided... and all the source material is available electronically, including any needed photos and logos (no scanning, no scouring the web looking for random things)... THEN:

    I usually have a baseline price ($500 - $750, depending on material) which covers the need to read and understand the material and annotate/mark for interpretation into PPT.

    Add $50 per table and $100 per chart needed.

    Add $150 per animation/build needed (does not include bullets or text that appear on mouse click). This would be a graphic that builds with overlays, for instance, or a photo that then needs bits of text or other information to appear on top in precise alignments.

    Would not include sounds or including any video (that tends to be tricky at times and often requires some troubleshooting).

    Hopefully that helps... :)
    --
    Mandy Vavrinak

  • Posted by Markitek on 9/21/2009 at 4:25 PM Author
    Mandy . . . nice answer, very specific and knowledgeable. It does not mean no design: client has design talent a plenty so they only need copy and construction. Does your baseline price reflect 30 slides (i.e., $25 a slide seems low for creation costs to me).
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