Question

Topic: Advertising/PR

Public Relations Kpi For An Sw Company

Posted by Anonymous on 125 Points
What the possible KPIs for measuring PR for a SW company and the corresponding best in class references
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RESPONSES

  • Posted by ReadCopy on Member
    Column Inches is the best way, broken down into:

    Good PR / Bad PR
    Media found in

    also you will need to track the number of press releases you send out there and whether or not they get picked up. Again, by what media etc etc
  • Posted on Member
    Hi everyone!
    I am a new member of the board. I saw this topic I have many things and people have to learn. I think people can share documents related to this subject.
    Sincerely!
    Patric
  • Posted on Member
    I found some references on this subject, please refer to everyone here: http://keyperformanceindicators.info/advertising-kpi/
    Best regards.

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