Topic: Advertising/PR

Public Relations Kpi For An Sw Company

Posted by Anonymous on 125 Points
What the possible KPIs for measuring PR for a SW company and the corresponding best in class references
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  • Posted by Chris Blackman on Accepted
    KPI measures might include (here's a few):

    1. Column-inches (centimeters) of articles appearing in business/trade publications.
    2. Minutes of airtime in TV/Radio Media.
    3. Number of new on-line articles each month/year.
    4. Ratio positive to negative editorial articles (press/electronic/online).
    5. Number of customers who nominate a recent press or media item as the reason which porovoked their sales enquiry.

    These are the types of measure, you need to decide what constitutes a good or mediocre level of performance.

    I would measure my company versus similarly sized and larger competitors, especially those into whose space I desire to transgress. In other words, if you want to be no. 1 in a certain class of software provider, identify who occupies that position now, benchmark them along the same lines, measure yourself, then go chase the tiger!

    If you are in a specialist or contraversial field (e.g. genetic modification software) you might want to develop special measures reflecting various crisis types or brand-risks you need either to handle well, or avoid.

    Hope this helps.

  • Posted by ReadCopy on Member
    Column Inches is the best way, broken down into:

    Good PR / Bad PR
    Media found in

    also you will need to track the number of press releases you send out there and whether or not they get picked up. Again, by what media etc etc
  • Posted on Member
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  • Posted on Member
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