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Public Relations Kpi For An Sw Company
Posted by Anonymous on
9/4/2004 at 12:55 AM ET
What the possible KPIs for measuring PR for a SW company and the corresponding best in class references
9/4/2004 at 12:12 PM
My first suggestion would to use an outsourcied vendor for this application. This could be construed as self-serving, but I found an international one that may help you achieve your goals. I will accept a finder's fee, thank you very much.
Randall W. Montalbano
9/5/2004 at 12:06 AM
KPI measures might include (here's a few):
1. Column-inches (centimeters) of articles appearing in business/trade publications.
2. Minutes of airtime in TV/Radio Media.
3. Number of new on-line articles each month/year.
4. Ratio positive to negative editorial articles (press/electronic/online).
5. Number of customers who nominate a recent press or media item as the reason which porovoked their sales enquiry.
These are the types of measure, you need to decide what constitutes a good or mediocre level of performance.
I would measure my company versus similarly sized and larger competitors, especially those into whose space I desire to transgress. In other words, if you want to be no. 1 in a certain class of software provider, identify who occupies that position now, benchmark them along the same lines, measure yourself, then go chase the tiger!
If you are in a specialist or contraversial field (e.g. genetic modification software) you might want to develop special measures reflecting various crisis types or brand-risks you need either to handle well, or avoid.
Hope this helps.
9/6/2004 at 8:42 AM
Column Inches is the best way, broken down into:
Good PR / Bad PR
Media found in
also you will need to track the number of press releases you send out there and whether or not they get picked up. Again, by what media etc etc
6/21/2011 at 10:46 AM
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6/26/2011 at 11:46 AM
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