Question

Topic: Advertising/PR

I Need A Positioning Statement!!!!

Posted by Anonymous on 10/20/2009 at 5:58 PM ET 25 Points
I have a client Kidron Brooks Nursery and we need some different positioning statements for his radio commercials. Any one have any clever ideas? Kidron Brooks Nursery is a plant nursery that grows and sells plants and flowers and does landscaping. Thanks
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RESPONSES

  • Posted by marketbase on 10/20/2009 at 10:38 PM Accepted
    In addition to Phil's questions above, what 'script' is Kidron Broooks Nursery currently using?

    Thanks,
    jag
    MarketBase
  • Posted by CarolBlaha on 10/22/2009 at 8:06 AM Accepted
    Focus on why choose us. Selection, service, classes, knowledge, location, competitive prices. What would make me choose Kidron over the other 3 nurseries in your area?
  • Posted by Raymond on 10/23/2009 at 3:14 PM Accepted
    Building on what Carol said, your positionning statement should indicate what your competitive advantage is. So look at how your client's competitors position themselves and simply position your client's nursery in a way that differentiates it from its competitors.

    More info would definitely help towards getting more specific answers.

    Raymond
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