Know-How Exchange : Website Critique

I would reconsider the color scheme. For some reason the green-ish buttons on the blue background doesnt seem quite right.

Further, I had to do far too much scrolling downward. i am not sure the average visitor would be drawn in enough to do such.

I still don't know what you do from the site. Focus on explaining to visitors what it is you do.

From the perspective of the visitor, what action are you trying to encourage? Call you? Email you? Make that the driving focus of your web copy. Right now, the visitor has to scroll to find your contact information. Make it obvious what you want the person to do.

Visually, I'd like to see a gallery of before/after pictures to quickly educate me about the size jobs you handle, the difficulty, the professionalism, etc.

From the perspective of SEO, Website Grader has a number of suggestions for improvement: https://websitegrader.com/site/oversprayrx.com

Thank you all for your comments. I am rethinking the flash at the top of banner. I have read numerous marketing experiments studies and they encourage simple banners.

I was thinking of having the flash showing the vehicle with overspray/no overspray, with road spray/no roadspray, with graffiti/no graffiti, with emission contaminant/no emission contaminate. Placing the flash under the banner to the right with content to the left. Ending the flash with text with some sort of call to action.

I would be demonstrating through visualization what we do, tone down the flash effect so as not to distract the viewer and highlighting the call to action.


Also making the banner smaller so as to not overpower the content and to prevent viewers from having to scroll so far down.


What are your thoughts?

Your site is already better than most. To answer your specific questions:

In this case, I think a a Flash element showing before and after illustrations would be appropriate, so I can relate my specific problem to your particular solution. I would pair it with a text explanation on your "How" page.

The look-and-feel is good. I would simplify the home page to minimize scrolling and move the comparison section to the "How" page.

I would reorder/relabel the menu to What : How : Who : Where and remove the Site Map from the top menu so you can make the other buttons more prominent.

Put your phone number at the top of your home page, not the bottom.

Even though this is a rough draft, you still need to hire a copy editor. The words are as important as the look. Change the "our" to "your" on the home page.

Simplify. There's a little too much going on on each page. You want me to call not read.

Don't scroll the contact form. It should be an integral part of the page.

Good luck!

I think your site is not necessarily bad, but reading it I don't come away with a compelling reason to treat my car against overspray.

Marketing is all about "benefits", but one of the benefits is surely: the absence of nuisance, damage, costs. What is the real damage that overspray does?

Explain better what overspray is and why the customer should care. Include as many real life numbers as possible. Like: "last year, insurers paid out XXX $ to repair overspray." "Cars with overspray are XX % more likely to develop rust spots". "Oversprayed cars fetch XX % less on the used car market".

Try doing a dark gray background. This will highlight the site better. It looks fine. I did not see Google analytics code in the source. You might consider that so you can better judge your users actions.

Also make your page titles more descriptive using words people use when they search for your type of service. The search engines will love you more.

Others has alraedy made good suggestions.

I think there is a bit of confusing regarding my industry. My market is threefold and the responsible parties (individuals who pay for the service) are insurance adjusters and painters. The responsible parties know what overspray is. This is a B to B industry.

Painters care about money and that we are going to totally remove the situation from their life.

Insurance adjusters are not as concerned about money. They are interested in professionalism and that we do everything we can to make the claim go smooth and take care of liability issues (customer releases)

Claimants are the ones who have their car oversprayed. They just want to know what overspray is and how we are going to get it off (How we do it). They also want to know that it is safe and better than repainting. Basicly we just want to calm them down and make them feel secure. Our market is not serving the general public.

To give you a better idea look at my competition (overspray.com, overspray-removal, nationwideoverspray.com, and www.oversprayclaims.com.

This may help explain my angle. The general public such as the wonderful people on here are not my target. With that in mind, I agree I need to use more words geared to my costumers.

Thank you all for your feedback. It has given me alot to think about.

I know you are targeting B2B, but to help placate and grow the market amongst end-users, you might want to include a section that explains what to do if you find your vehicle has been oversprayed.

Many people might just think they have to live with it, and not realise it's something their insurer will help them get fixed. You can explain the principle and refer them to the appropriate channel.

To ASVP/Chris....I like your idea of notifying the claimant of their options so to speak regarding the overspray claim in the event they have not determined what to do.

To further accentuate action by claimant...I am going to move the cash reward to claimant page being that claimants are my target market on that angle. Do you think it would suffice to add the type of info you mention in the claimant loading page?

This business is tricky to market being that you have 3 distinctly different markets:

claimant (general public/individual claims)-
mostly visit site as directed by responsible party/customer (insurance adjuster/contractor) just to be reassured and educated on what we are going to do fix their vehicle. hence, we already have the job when they visit. Also occasionally visit to see what they can do about overspray they have discovered on there car.

Individual claims are not very profitable unless they become part of a larger claim where the responsible party is determined. Most times when individual claims are submitted they have no idea where they got oversprayed and are not interested in paying the deductible their personal/auto insurance policy requires.

Insurance adjuster/painter-contractor-where we make the money. 95% know all about overspray and overspray removal companies.

This is how it works...Painter or contractor is painting a water tower. Individuals in the area complain about overspray being on their vehicle. Painter determines overspray on x # of cars...painter than can either submit a claim to insurance company (who calls us) or hire an overspray company directly. Hence, insurance company or painter hires me.

You can see why this is so hard to address all this in a web page. My direct marketing etc is completely different for each target market. I do not have the resources to have 3 different web sites hence I have to guide and sell all 3 markets on one site.