Question

Topic: Advertising/PR

Xml For E-commerce Web Site

Posted by Anonymous on 9/15/2004 at 11:48 AM ET 500 Points
I want to know if XML (RSS feed) can be a great asset for e-commerce web site. May be it is a way to increase traffic ?

Thx.

DL
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  • Posted by Blaine Wilkerson on 9/15/2004 at 12:42 PM Member
    Yess, an RSS feed can be a great asset to an e-commerce site. Just make sure the content is updated regularly and relevent to your business.

    You can you it to announce weekly specials, coupons, incentives for subscribing to a newsletter, etc.

    I hope this helps!

    Good Luck!
  • Posted by Pepper Blue on 9/15/2004 at 12:50 PM Member
    Hi Damien,

    The short answer is absolutely, and more and more companies are finding this out everyday.

    SteveB, on of our top experts here, posted a question yesterday on RSS/XML.

    The resulting answers provide some great informaion and links, including one on increasing Google ranking through the use of RSS links.

    Just click here:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3159

    I hope that helps!
  • Posted by Pepper Blue on 9/15/2004 at 12:52 PM Member
    Hi Damien,

    The short answer is absolutely, and more and more companies are finding this out everyday.

    SteveB, on of our top experts here, posted a question yesterday on RSS/XML.

    The resulting answers provide some great informaion and links, including one on increasing Google ranking through the use of RSS links.

    Just click here:

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3159

    I hope that helps!
  • Posted by mgoodman on 9/15/2004 at 10:42 PM Accepted
    As has been noted by others, RSS is still far from mainstream, so I would guess that it's not going to deliver your objectives in the short term. Maybe a couple of years down the road you'll be glad you started now, but I wouldn't expect much additional traffic in the short term, and it will probably take quite a while to payout the effort.

    All of this is my preface to asking exactly what success looks like for you -- including the timeframe. If you are looking for increased traffic in the next 3-6 months, I'd be looking for better search-engine optimization, perhaps Google Adwords, other marketing approaches that are working now -- not futures.

    If, on the other hand, you have the luxury of time -- say, 2-3 years -- RSS is probably a good thing to be exploring.

    Hope this helps.
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