Question

Topic: Advertising/PR

160 Year Anniversary Idea

Posted by Anonymous on 1/5/2010 at 8:51 PM ET 125 Points
Our restaurant is celebrating it's 160th Anniversary in business. I am looking for promotion ideas to celebrate this milestone that will draw attention from the community, current guests and media. Ideas for promotions for customers and community. 1850 - 2010
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RESPONSES

  • Posted on 1/5/2010 at 9:38 PM Author
    The restaurant is in the US. It is located in a small country village, but draws most guests within a 30 mile radius-from surrounding cities. Our market is families and guests 40-60 years of age. Looking to draw print media and television.
  • Posted by Gail@PUBLISIDE on 1/5/2010 at 9:38 PM Member
    Also, what kind of a restaurant do you have?
  • Posted on 1/5/2010 at 9:40 PM Author
    It is a 160 year old restaurant that serves seafood, steaks, pasta, salads, sandwiches and great appetizers and desserts. Entrees range from 11.95 - 24.95. childrens menu. tearoom. Historically charming
  • Posted by Jay Hamilton-Roth on 1/6/2010 at 10:45 AM Member
    What did you do for your 150th anniversary? How was that received? Can you piggyback on that celebration?
  • Posted on 1/6/2010 at 11:32 AM Author
    We did not own it for the 150th . . . . And I don't think the previous owners acknowledged it . .
  • Posted by marketbase on 1/6/2010 at 3:04 PM Accepted
    Some thoughts:
    Consider an historical perspective; photos, library, town memorabilia, historical society archives are treasure troves of ideas. Post photos of notable sites/people/locations from around town throughout the restaurant. Have servers dress in 1850 period for the year (of course, comfort and ease are priority), new menus, placards with 1850-2010 +/or 160 logo designed just for this year. How 'bout topping off the pricing with $20.10 cost? Or select a group of items and offer them at $18.50--dessert included. Is there a local radio station that would like to do a show on location? TV news or magazine "shows" loves this type of local gig (We have Better Connecticut). Print napkins with special logo, order limited #of glassware imprinted with same as collectibles. Consider the small fry, too. Plastic drink containers w/logo; develop a scavenger hunt based on the pictures to keep the kids occupied. And of course, the coloring placemats. Have a local artist draw a scene from "Your Town 1850" that the kids (parents and grandparents) will enjoy.

    Best,
    jag
    MarketBase
  • Posted on 1/8/2010 at 4:52 PM Accepted
    How about a campaign where you say, "Nothing Beats a Classic" with a photo of the restaurant on t-shirts, mugs and the biggie...MAKE A COOKBOOK TO SELL! Whenever people travel and see an old establishment, they want the cookbook. It would generate $$ and attention. Maybe say, we are cook'n up the archives and rolling out the recipes. Would make for a good press release. Good luck!
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