Question

Topic: Copywriting

Home Improvement Headline

Posted by Anonymous on 1/19/2010 at 2:33 PM ET 250 Points
Running a home improvement business...I build home but am now getting into home improvements...specifically in Condos, and need a very catchy and responsive headline for a post card mailer. Thinking of doing a special for condo improvements that showcases a condo package. ... (Maybe a package that includes new bath, flooring, elec fixtures, repair walls etc for $20K). Something like that. I do kitchens, baths, roof, basements, home improvements. I don't want the typical home improvement. I learned from my business of building homes could now be used to help people from design to finish. I don't want to put my company into the home improvement Box I want to be looked at as a specialist extending my services with the expertise and now how to put your home or kitchen into the best design.

Any headline (and/or subhead) options would be much appreciated!
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RESPONSES

  • Posted on 1/19/2010 at 5:46 PM Moderator
    I'm not following your logic. You want to get into home improvement, but you don't want to "put [your] company into the home improvement box." Which box do you want to be in if not home improvement?

    I guess it would help if we understood your unique positioning benefit. How exactly do you want people to view you? Why should they hire you instead of the other folks who are in the home improvement business? What's in it for them to contract with you?

    As for the headline you want, I really think you should get a professional copywriter and/or creative team to work on this project. They'll need a good Creative Brief (from you), but then they should know what headline will best communicate your message. Trying to do this yourself would be like me trying to install a new bathtub or fix my roof ... which is to say I'd almost certainly screw it up.

    If this change in direction is important for your business, get a professional creative team to do it. Don't try to be the copywriter, designer and client all at the same time.
  • Posted on 1/19/2010 at 7:54 PM Author
    I am a builder who started another side business as a home remodeler and simply want to do a mailing targeting condo owners. I want to offer a package to them that includes a list of projects for a set amount of money (a package deal). Again to condo owners. Just need some good creative ideas on a headline and the rest will flow. That is why I seek help here from this forum at this point.

    Thank you.
  • Posted by marketbase on 1/20/2010 at 11:11 AM Accepted
    Consider:

    Custom Upgrades
    for the Discriminating Condo Owner

    A relative of mine has been thinking along the same lines: improvements aimed at aging demographics: making their home/condo safer, easier, etc. so they can still enjoy living in their own space: wider doorways, easier to open door handles; bathrooms to accommnodate the aging body; levelling floors, etc.
    Not sure if this is what you had in mind?


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