Question

Topic: Advertising/PR

New Product Media Launch

Posted by Anonymous on 4/6/2010 at 4:03 PM ET 250 Points
We are launching a new condom variant in our current basket.
I need to invite local media to a fun filled 'arabian nights' party to launch this product. We need something exciting that will be hand delivered - something that will create interest and encourage attendance without chasing them away because it is a condom launch - our market is still conservative. I have a creative block at the moment and am hoping for some cool ideas.
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RESPONSES

  • Posted by rjohnni on 4/8/2010 at 9:20 AM Member
    The invite?

    Why don't you play the fun card? A cartoon of a party in the oasis...cramped with Arabs/people...

    And invite opens to a more interesting, spacious venue (ie less, optimized, no. of people). Your line will say: inviting you to Arabian nights which are spacious, more enjoyment b'coz less ppl etc...all thanks to xyz condoms...

    Hope I've passed on the excitement. And language is not condom, but the benifits, you know!

    ThnQ

    RJ
  • Posted on 4/8/2010 at 11:05 PM Accepted
    I think that because it is media that you should give cameras (fake of course) as invitations with Condoms over the lens because you need to keep it safe from scandalous pictures or something like that. Maybe because of the Arabian nights theme you put condoms on the swords to protect people from being cut. It is all fun and gets the point across. Or have for the magical lamp where the genie comes out have a sign infront of the lamp saying "if you are going to rub this lamp, please use protection, xyz condoms!" not sure if all these ideas are to riskay for the conservative minded but you never know. You could even use the lamps as invites.

    Have Fun!
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