Question

Topic: Copywriting

Need Help With Conference Title

Posted by Anonymous on 9/29/2004 at 11:41 AM ET 200 Points
Dear All,
Am trying to come up with catchy but descriptive title for conference we intend to host for existing/new customers.
Background:
We are small group of advisers to UK dairy farmers providing advice, services & training. UK dairy industry has taken massive beating in recent years with farmers making tiny margins from milk production. New European legislation means the existing 24,000 dairy farms will shrink to 11,000 within next few years. Our customers are 3,000 progressive farmers who will be among the players staying in business. We have good industry profile & PR presence & are considered practical & independent.
Conference: 1-day regional event to focus on business issues including herd health
So far: have come up with title "Healthy Profits"
Good because it mentions health & ££££ but not so good as it doesn't mention Milk. or Cows. or Dairy. My creative well has run dry so I thought of you lot ... any ideas?
I need to get this project going fast. Many thanks.
Danielle
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RESPONSES

  • Posted by SteveByrneMarketing on 9/29/2004 at 2:50 PM Member
    Danielle,

    I like Michele’s “cash cow” suggestion.

    Also,

    Healthy Cows Mean Healthy Profits
    UP With Dairy -- Opportunities for 2005

    Besy of luck,

    - Steve
  • Posted by Chris Blackman on 9/30/2004 at 4:44 AM Accepted
    Hmm...

    Milk and Honey doesn't HAVE to be seen as Cockney - there are biblical references to "The Land of Milk and Honey", to imply a place where there is everything in plentiful abundance.

    How about:

    Creaming it in Dairy
    Milk Honey and Green Stuff
    Your Golden Cash Cows
    Don't Step in the Money!     (Yup, I've had a farm holiday!)

    Hope these are helpful - even if only to highlight how good some of the other suggestions really are!

    I personally like Healthy Cows, Healthy Profits given what your subject matter is about..

    Cheers

    ChrisB
  • Posted by Mushfique Manzoor on 9/30/2004 at 3:06 PM Member
    Hi daniela

    I had also thought of “Cash Cows” as mentioned by Michele and “Healthy Cows Healthy Profits” by ChrisB.

    How about these Titles
    # “Quality Milk Greater Profits”
    # “Its your Cow, Make more profits”

    and how about these titles and subtitles

    “Mission: Possible”
    Greater Profits from Healthier Herd

    “Dairy PowerHouse (DPH)”
    Let British Milk give British Farmers More Profit

    "The Dairy Heartland”
    More Profits from Healthier Herd

    i thought of putting the words from heart of Europe but then again you mentioned about "us & them", so opted not to...

    hope this helps.

    cheers!!
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