Question

Topic: Copywriting

Need À Copy Ide For À Collevtiv Travel Ad!

Posted by kent on 7/9/2010 at 4:25 AM ET 250 Points
Hi.
Anyone got à good clever copy ide for à collevtive travel ad for à buss Company?

/K
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RESPONSES

  • Posted on 7/9/2010 at 12:36 PM Accepted
    Can you give us some idea of who your primary target audience is? Where do they live? What do you want them to do? What important benefit do you deliver to them? What are you trying to communicate?
  • Posted by kent on 7/9/2010 at 12:49 PM Author
    The target audiens is split in to two. First of all we're trying to get young people, in the north part of Sweden, between 16-30 to take the eco friendly bus instead of mainly plane but also train.
  • Posted by kent on 7/9/2010 at 12:55 PM Author
    Second of all we're trying to influence older people, mostly women, between 50-70 to do the same thing. The reson why the target group is split is because those are the people that normaly travel by bus in these regions.It's not common that men between 30-70 travel by bus.
  • Posted on 7/10/2010 at 4:54 AM Accepted
    Kent - the socio-economic groups you are targeting are, deep down, interested in economical and convenient travel, so I have emphasised those two points in the copy below, with other points that will motivate potential passengers. There is so much to say that I have put it into bullet points. A cartoon image of the bus will add to the 'friendly' image too. Here is the copy:

    SMART SUPER-SMOOTH ECONOMICAL TRAVEL BY ECO-BUS!

    Today's smart way to travel
    *Safe
    *Sustainable
    *Economical
    *Eco-friendly
    *Super comfort
    *Door-to door
    *Fast, daily service to more than 570 local, regional and international destinations
    *Easy access to rail stations; sea ports; airports
    *Click here for our latest route map and prices >>>

    Hope that gives you enough to go on at this stage. This kind of thing usually takes a bit of a discussion!

    Peter
  • Posted by kent on 7/14/2010 at 4:16 PM Author
    Tranx for your help. : )
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