Know-How Exchange : Copywriting

We are a company treating urinary incontinence in the office as an alternative to medicines and surgery. We are writing a video ad and have come up with the following script. Any advise?

If you have an overactive bladder or other problems with bladder control, the following message can change your life. Call Freedom Dignity Control.

Are you sick of always having to stop what you are doing and go to the bathroom? Afraid to laugh or exercise with your friends? Is getting up every night to use the bathroom leaving you tired throughout the day? Are you tired of the shame and the loneliness? Bladder control problems are devastating and embarrassing. And who are you going to talk to? Your spouse? Your family? Your friends? So you suffer alone. Give us a call even if it is just to talk about your problem we are here to help or we can help.

Have medicines or surgeries let you down? Have you been afraid to even bring it up with your doctor and are using pads? Then you may be suffering from Urinary Incontinence. Well now there is hope for men and women that are suffering from urinary incontinence. If you want proven results, then Freedom Dignity Control has the answers. It's what we deal with every day.
There are over 35 million Americans suffering from bladder control problems. Are you one of them? Most go years without even letting their doctor know. And those that do, feel like they are not getting the help they need. Our Healthy Bladder Program has helped over a thousand men and women improve their bladder control. And it will help you too.

The Healthy Bladder Program can safely restore your bladder control even if other treatments have failed. The Healthy Bladder Program was developed with you in mind. You will find our method to be so successful because you are treated as a unique person with your own problem, instead of the one-size-fits-all approach often used by most doctors. As you can imagine, surgery does not work for everybody. And medications work on even fewer people. Yet doctors continue to rely on these methods to treat every patients. This one-size model is outdated and we believe you deserve better care. To provide you the most comfortable experience and best results, Freedom Dignity Control places a special emphasis on three important factors: a confidential and discrete experience for you in the medical clinic, a proper and thorough evaluation of your condition, and the choosing of the correct treatment option for you.

The first step in our evaluation is to establish a personal relationship with you. In the beginning, you may feel embarrassed to share your symptoms, but you can be sure, we are here to help you. Because incontinence is often the result of many different areas of the body and how those areas work together, it is very important that we understand your problem completely. That way we can provide the best care possible. We will discuss how your problem is affecting your daily living. The use of pads or other behaviors will be noted. We will look into your medical history to determine what could be causing your problem. We will note all previous treatments and their results. We may also perform a urine evaluation. Our unique grading systems will be used to evaluate your condition. This helps us grade your problem and helps us track your progress. These findings, combined with your specific symptoms can provide useful insights regarding the underlying problem, and how best to treat you.
For years, our physicians have used the Healthy Bladder Program, a proprietary treatment process that delivers fast, reliable results. They understand what you are going through and will provide solutions that are tailored to your unique situation and meet your needs and expectations.
William, a 74 year old patient had this to say:
“After a few years of an occasional minor leaking of urine, I began leaking more frequently and in larger amounts. I was to the point of leaking urine more than 8 times a day and wearing costly pads. Naturally, I was embarrassed to admit that my wife no longer needed pads, but I did. I slowly stopped my daily walking and feared wetting myself every time I swung a golf club. I had to do something to address my problem, so I made an appointment with my primary care doctor. He put me on medications that didn’t seem to help at all. Finally, he referred me to a very caring urologist that diagnosed me with a common ailment called Urge Urinary Incontinence. Not only did the urologist help me understand my problem, he referred me to The Healthy Bladder Program® to treat me without medications or surgery.
After two weeks, William began noticing that he was not experiencing the sensation of extreme urgency every time he felt the need to use the restroom. By the end of the 8-week sessions, he no longer experienced any leakage of urine and began to live pad free for the first time in 2 years.
“I have a pack of 52 pads under my bathroom sink I offered to give to some of my golf buddies if they needed them. I now encourage everyone that suffers from incontinence to seek help with this wonderful program!” William has happily returned to “power walking” 5-6 miles every day without fear or embarrassment.
Regardless of your age, sex, or medical condition, Freedom Dignity Control can safely restore your bladder control, even if other treatments have failed. Our network of independent physicians and treatment centers are conveniently located throughout the state. Take the time to call the number you see on the screen now to receive a free, no obligation information kit that will answer questions or to schedule a free, confidential appointment and see the process for yourself in the first visit. You don't have to spend the rest of your life with a loss of bladder control.

If you have bladder control problems, don't be embarrassed. Call us today at 877-FDC-B-DRY, that's 877-332-2379. Or check us out at www.fdcbdry.com. Here's the number again, 877-FDC-B-DRY, 877-332-2379. If you have questions and just want to know more, call us at 877-FDC-B-DRY and we will be happy to answer them or visit us at the web: www.fdcbdry.com. Do it now.