Customer Behavior - Help before my business gets bankrupt??? from Anonymous: MarketingProfs Question 35420

Question

Topic: Customer Behavior

Help Before My Business Gets Bankrupt???

Posted by Anonymous on 10/15/2010 at 6:01 AM ET 250 Points

I am an intermediary for medical insurance for expatriates in Cape Town. We have just opened a branch here and struggling to reach the expatriate market. We represent the best medical insurance companies and offer great benefits. Most of the expatriates have local medical aid and don't see the benefit of being covered with international medical insurance. I would like to reach the expatriates in South Africa as well as before they come into the country. What marketing strategy should i use and where can i find these expatriates? Please help marketing profs!

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RESPONSES

Posted by Jay Hamilton-Roth on 10/15/2010 at 8:59 AM Accepted

A few basic options: realtors (who rent/sell homes/apartments/condos to newly arriving expats), other expats, and expat support organizations.
Posted by mgoodman on 10/15/2010 at 12:12 PM Accepted

It sounds like you might have started this venture without a solid business plan. If that's the case, my strong suggestion is that you take some pressure off yourself for just a few days and create the plan now.

Otherwise you'll be flailing at solutions to your problem without any sense of whether you're even focused on the right things, spending the right amount of money, or are facing success right around the corner before you give up.

It's like groping for the door in a totally dark room without knowing whether there is anything behind the door or not. Is it just a closet, or is it a way out? Or is it a laundry chute and you'll fall into it? Etc.

You may be trying to solve the wrong problem, for all you know.
Posted by michael on 10/15/2010 at 12:13 PM Accepted

Sharon,
Are you talking about people from South Africa or people coming to SA from other parts of the world?

You could buy a link on pages like this
https://www.expatcapetown.com/south-africa-health.html

Michael
Posted by telemoxie on 10/15/2010 at 5:32 PM Accepted

could you publish a website with information for people who are planning to relocate to South Africa?
Posted by Chris Blackman on 10/20/2010 at 2:50 AM Accepted

1. Get a business plan FAST as mgoodman recommends.
2. Identify where these ex-pats are leaving and see if there's some way to reach them during the Visa application process. Maybe your embassy/consulate could assist through the overseas trade commission?
Posted on 10/21/2010 at 3:37 AM Author

Yes I am looking for foreigners coming into Cape Town as well as South Africans moving abroad. Are there any websites overseas that you would recommend me to use? Basically websites that people go on when moving abroad. Are there any blogs or forums that may be helpful as well?

Thank you all for your recommendations!
Posted by Chris Blackman on 10/28/2010 at 5:00 PM Member

Websites for people moving to SA:
https://www.africaguide.com/forums/read.php?18,12847
https://www.expatforum.com/articles/moving/moving-to-south-africa.html
https://www.expatarrivals.com/south-africa/moving-to-south-africa

Moving overseas from South Africa
https://www.rainbownation.com/services/sa/index.asp
https://www.city-data.com/forum/orange-county/179172-moving-south-africa-or...
https://www.moverworldwide.com/movers/South_Africa/South_Africa.htm

Or try: https://bit.ly/8XeGC4

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