Question

Topic: Advertising/PR

Luxury Online Retailer In India

Posted by Anonymous on 10/25/2010 at 2:50 AM ET 25 Points
My company plans to sell top class, expensive undergarments for women. The website is almost ready. It is just that I am looking for innovative ideas for a great Launch Event that has a great recall value. Please advise. Thanks!
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RESPONSES

  • Posted by Chris Blackman on 10/25/2010 at 3:40 AM Accepted
    Can you explain who are your target segments?

    Where is the link to the website?

    What is your core differentiator?

    How does the customer purchase - via the website only, or do you have a bricks and mortar presence? Where? What do the stores look like?
  • Posted by iFocus on 10/25/2010 at 7:23 AM Accepted
    Google 'expensive undergarments for women' and you'll get about 1,920,000 results..what is so specific to your products that will make women buying them?
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