Question

Topic: Copywriting

Need A Good Headline For This Document. Help

Posted by mhowell on 10/25/2010 at 11:58 AM ET 25 Points
Which one would you pick as a headline for a WMS flier? We are planning on handing a flyer out to warehouse managers and I want the headline to be something that will grab their attention. Any feedback appreciated.

1) WOULD YOU LIKE TO KEEP YOUR WAREHOUSE COSTS DOWN AND SAVE $2000/WEEK?
Find out how warehouse automation could allow you bypass your competition.

2) WOULD SAVING $2000/WEEK IN WAREHOUSE COSTS EQUAL TO A SALARY BOOST FOR YOU?
Find out how adopting warehouse automation could allow you to stay in business and bypass your competition.

3) WOULD YOU LIKE TO SAVE $2000/WEEK IN WAREHOUSE COSTS?
Find out how adopting warehouse automation could mean staying in business and bypassing your competition.

4) WOULD YOU LIKE TO SURPASS YOUR COMPETITION BY AUTOMATING YOUR WAREHOUSE?
Find out how warehouse automation will allow you to save $2000/week in warehouse costs.
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RESPONSES

  • Posted by mhowell on 10/25/2010 at 12:58 PM Author
    Phil, that really helps. Thank you so much!
  • Posted on 10/26/2010 at 8:28 AM Accepted
    Why not an imperative statement:

    Cut warehouse costs by $2,000 a week!

    Then extend the benefit to an end-benefit and make it even more enticing:

    Let automation be YOUR contribution to the company's bottom line.

    Separate question: Is $2,000 a week more relevant to this target audience than $100,000 a year?
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