Question

Topic: Copywriting

Welcome Message For Online Shopping Mall

Posted by mothicy on 11/9/2010 at 5:01 AM ET 250 Points
Hi,

I am building an online shopping mall featuring various products from consumer electronics, home appliances, personal care, gadgets, IT etc.

My online shopping mall will provide these facilities:
- Up to 48 mths EPP
- Purchase with Purchase promotion
- All products are at least $100 cheaper than retail

I need a welcome message on my homepage. But have no idea what to write. Please help!

Thanks.
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RESPONSES

  • Posted on 11/11/2010 at 6:35 AM Accepted
    Moth - writing copy for a home page must be done with Search Engine Optimization in mind. You must put keywords throughout your copy. So your home page would contain all the search terms that a person will use to find your kind of service and products.

    Here is an example of the best in Europe and you can use the same method in the USA:

    https://www.which.co.uk

    These people simply put the category heading, e.g. TV; Camcorder; as a heading. Those headings are linked to some hot products that are likely to be searched. The copy is simply descriptive, nothing fancy. It gets picked up when you search for a specific item or just a general category, so this website doesn't need to pay too much for advertising.

    Hope that helps,

    Peter
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