Know-How Exchange : Advertising/PR

My organization is currently in the process of rebuilding and redesigning our website. We are a home health agency that focuses on providing seniors and at-risk families’ services to help them live independently. Although a large portion of our business is through state and hospital referrals paid by either the state or Medicare and Medicaid, we also provide services on a “self-pay” basis. I’m looking for innovate ideas both online and offline for launching the new site. We are positioning it as not only what services we have to offer, but also as a source for information. Our main target audience is the caregiver who might be looking for services for a family member. But we also want to get employees, and our current clients interested in what the new site has to offer.