Know-How Exchange : Copywriting

I'm thinking thru this process having been a school board member for years. So, the challenge is actually to change the education system for teachers whose entire "indoctrination" is: Smaller class size is the answer.

(Yes, I have teachers in the family)

So you'll need a trojan horse of sorts.

Michael

What is your vision? What is your story/proof that your vision is better than what they are currently doing?

Dear inzartalib,

Having a lofty vision is one thing. Pulling that vision off
is another. And before you begin thinking about trojans, you need to figure out what you'll do, who you'll do it for, and how you'll do it.

Sorry to burst your bubble here but your mission (vision)
" ... to transform the education sector and the current methodology of learning." is WAY too broad, and FAR
too WIDE.

This kind of "mile-wide, inch-deep" thinking is a recipe
for disaster. Added to this, "catchy" won't help you because it's not an effective selling strategy.

Your sales strategy needs to be MUCH tighter and far more targeted.

Which means you going back to the drawing board in order to review what it is that you hope to achieve and then weighing that thinking against what you CAN achieve and nailing measurable, definable time lines
onto it.

Rethink, and then plan through the following exercise:

"In order to do THIS by THAT date I'll need and A, B, and C. And in order to do A,B, and C I'll need X, Y, and Z in this quantity, that amount, and those lengths."

Every item in the list above needs to be weighed against what you can do yourself and what you'll need to outsource. This might sound like a long-winded approach, but trust me on this, it will save you a world of pain.

Do all this, THEN think about a name: get the product right and all the back end stuff that goes with it, THEN plot out the front end stuff. Most business fail because they go about this the other way around.

I hope this helps.

Gary Bloomer
The Direct Response Marketing Guy™
Princeton, NJ, USA