Know-How Exchange : Advertising/PR

(Note to other KHE folks - their web site is at https://www.elido.com/facecontrol)

Thefirst thing I would do is determine what the benefits are to users, and get these points out. You have a lot of features listed, but in spending a few minutes to look at your site, I still wasn't exactly sure what the product does and who it is targeted at.

Along with listing benefits (such as on the spot where you list the 'feature and advantages'), you may also want to write up some case studies of people who have used the product. These could be articles you get published or just case studies you write on your web site. Case studies are excellent at framing what you do, as they generally cover from the point of view of a customer what problems they had, what they used to do to solve the problem, what decision process they went through in looking for a solution, how your product was to install, and end results (benefits) of using your product.

I believe there is a great need for this sort of product - and I would suggest promoting both the software and the services to implement the software... but your first priority needs to be a translation of your site into proper English. You make far too many language errors to be taken seriously.