Question

Topic: Copywriting

Another Way To Say One-stop Solutions Provider

Posted by Anonymous on 5/19/2011 at 5:34 AM ET 250 Points
I am writing copy for an IT site and I need to find more interesting or alternative ways of saying one-stop solutions provider. This term is over-used.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/19/2011 at 11:11 AM Accepted
    It's unlikely that a business can truly be a "one-stop solutions provider" for everyone. Instead, focus on WHO you provide solutions for, and how you do that.
  • Posted on 5/19/2011 at 11:27 AM Author
    But is there a phrase that I can use, like comprehensive integrated solutions - there I go again, is there another word for this IT jargon, solutions?
  • Posted on 5/19/2011 at 3:58 PM Accepted
    Your client should give you access to transcripts of whatever qualitative research they've done. Then you can pick up on the words the customers use when they talk about what they wish they had. Maybe they don't even want one-stop solutions.

    They don't have any qualitative research like this?!

    Then maybe you need to tell them that writing copy based on what THEY think people want is the biggest waste of time and money ever. Guide them to developing a Creative Brief, so they're forced to think about what they want to communicate. Then use the words that will resonate with the target audience.

    As you know, persuasive copy is all about getting inside the prospects' [collective] head -- their self-talk -- not about spouting a bunch of platitudes regarding what the client thinks they want to sell.

    That discussion will probably be worth 10 times what they're paying you.
  • Posted by michael on 5/19/2011 at 8:13 PM Accepted
    One-stop is overused, but so is consultant.

    One place, limitless solutions.


    Michael
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