Question

Topic: Copywriting

Copywriting Disaster

Posted by Anonymous on 6/4/2011 at 4:59 PM ET 500 Points
My dilemma is simple. I am one week away from launching my web site this coming Friday 10th June and I have been left high and dry by a so called copywriter who spent the last of my budget. I'm by no means rich, in fact I have no means left at all and I need some genuine help please. I have a great product and a good chance of success if I can repair this copy in time.

If you visit www.napman.co.uk you will get a good impression of where I am heading with the project. The horse racing tipster I have is unaware of my problem as he is on a commission deal and I don't want to lose him.

Once you have read the Holding page please follow the link pasted below to see the web-site that's sitting on a different server.

https://napman.co.uk/napman/

I need to transfer the confusing information that at present sits on the holding page and transfer it into copy that sells on the home page of napman.co.uk by Friday 10 th June and in time for Royal Ascot.

Thank you.
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RESPONSES

  • Posted on 6/4/2011 at 6:30 PM Accepted
    What you're asking is a tough copywriting challenge on rush timing. Without a serious budget I can't imagine how you're going to get this done in time for June 10.

    So here's an alternative suggestion: How about a simple landing page by June 10, to be followed by the real project by the end of June. And split the payment for these services so that there's 25% in advance, 25% June 15, 25% June 22, and the last 25% when the project is successfully completed by the end of June. That will give you a little breathing room.
  • Posted by Jay Hamilton-Roth on 6/4/2011 at 8:34 PM Accepted
    Can you write the copy yourself? You clearly have an idea of what your prospects are looking for, their concerns, and the UK betting culture - so you already speak the language. You could then have someone try to polish the text for you afterwards (using the copy as a fully detailed creative brief) if there's sufficient time. Otherwise, you're unlikely to find someone with the depth of knowledge you have that's also a great copywriter.
  • Posted on 6/6/2011 at 8:24 AM Accepted
    I would like to expand on the suggestions by Mgoodman and Jay Hamilton Roth, which I think are the way to go. Good writing for sales (mine is not, too wordy, too fancy) is close to the way people speak. You know the subject. Get a friend to ask you key questions.

    Tape record your conversation. Do the same thing with another friend, this one with much more (or much less) expertise than the first one.

    Now transcribe the two conversations. That gives you the raw material for your sales copy, perhaps with a funny story in it too. To get this raw material edited, go to a local college. Talk to the English or Journalism department to get a recommendation to a bright student. Alternatively, talk to the editor of the college newspaper.

    Remind the student that the writing is for a website, which is somewhat different than for the Economist or the Sun.

    Regards,

    JH
  • Posted on 6/10/2011 at 5:45 AM Author
    Thank you every one for your thoughts and comments. Sorry it has taken so long to respond but I'm up to my eyes in it all.

    I put out a plea that was answered by a small handful of copywriters and from them I found the perfect one that believes that my site will make money and is investing his time until there is enough to pay him. This will inevitably secure his services through the on going development of the web site.

    I have bothered you guys on and off for about 3 or 4 years with this project and will continue to do so just as long as you are all still willing to pick the bones out of my business.

    I will always return for your welcomed advice and encouragement.

    The site is yet again delayed but hopefully will be live Tues 14th. See you there!

    Thanks again and warm regards,

    Mark Hatcher.
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