Know-How Exchange : Advertising/PR

I would sent a series of invites. First a notice about your and your biz coming to the area-- next save the date, and next invite. Check the responses each time.

As far as what day? Try to tie it to another event-- giving people a "reason" to come in.

Some of the online invitation programs can be very helpful with sending multiple notices/invitations. They also track opens/closes...yes, no's and maybes. I have used both evite.com and eventbrite.com and found both to be relatively easy to use. eventbrite allowed ticket purchases online...evite - invitation focused.

Best day of week....depends upon where the party is being held and how accessible. To increase your response should it be a physical event(versus online)...find a new destination in the area which people may not have discovered yet, or limited. This allows for both the curiosity and interest factors. Or, perhaps attendance is tied to a non-profit benefit...or community contribution. If you can find the right "other" factor that goes with your target market, you will increase the response.

For these events, I find that Wed or Thurs late afternoon works...can catch on way home from work, doesn't interrupt the work day, etc. Again, knowing the profile of your consumer target should be helpful in determining this.