Question

Topic: Branding

High End Dessert/martini Bar Color Scheme

Posted by iemagazine on 9/15/2011 at 7:51 AM ET 250 Points
I'm looking to open a high end dessert and martini bar in North Carolina and I'm considering the color scheme to be red, black and white. We have a strong emphasis on desserts, coffee, martinis, and some Tapas items. it will have a 1800 square foot dining room, a lounge area with a water and fire feature, a large curved bar, and bakery displays for breads, croissants, cakes, and muffins. Should I consider other colors as well? Are there other colors known to work better in this setting? Will some accents give it a better high end feel? Thanks in advance for your input!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/15/2011 at 9:12 AM Accepted
    Because color is affected by the lighting and shape of a venue, it's important to get the on-site input of a color consultant. Some basic color psychology information (for people in U.S.) is here:

    https://blog.kissmetrics.com/color-psychology/
    https://www.precisionintermedia.com/color.html
  • Posted on 9/15/2011 at 11:22 AM Accepted
    To go along and follow up with Jay, if getting a color-consultant to come in isn't in your cards, I would recommend you do some research into color psychology, and make sure you create the exact feel you want to create. A Good place to start is pages such as this:https://www.bbc.co.uk/homes/design/colour_psychologyofcolour.shtml

    While red is a very elegant colour and can be very enticing for a more 'upscale' establishment - I think you should be wary of utilizing too much red in your bar.

    A plus side is that it often creates sociable and lively feelings and can stimulate appetite. However, you need to make sure to use it very sparingly, and as an accent as it can be a)overpowering and b) it can lead to headaches. The other thing to consider is that red rooms have also been shown to cause anger, especially darker reds (and reds mixed with blacks). Because the color is associated with danger, passion and energy it is careful to choose a color that may have a more uplifting effect and deter people from having arguments, disagreements or any other unsavory experiences.


    While BBC Homes have
  • Posted by Paul McComb on 9/23/2011 at 12:58 PM Accepted
    From your description, I'm thinking that earth-tones are probably a better move. Black/white/red combo (while classic) is very "proper", kind of prom/wedding.

    I would go more to deep rich tones in Chocolate Brown, Burnt Pumpkin and Cream. It keeps your Black/white/red theme but takes it to a calmer level.

    I would go with cream more dominant around the bakery section, the lounge could have the rich pumpkin as the dominant shade, and the dining room predominant chocolate brown. Again it would depend on the layout.

    As an accent colour, a bright teal blue would really pop with the chocolate brown and with the orange.
  • Posted by NovaHammer on 9/27/2011 at 8:14 AM Accepted
    Also be aware of adjoining 'bricks and mortar' visuals as clients approach ... you don't want to 'color over the lines' and be an extension of a paint store or other retail colour choices..and then appear to be affiliated or conjoined... beware chocolate/paint or martini/cleansing enema visual links!

    It could drive away business rather than attract them.
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