Know-How Exchange : Copywriting

I think that many of us would love to help you, Marci, but it's something for which we're paid. Please contact me if I can assist.

Marci,
Are you working for a salon or starting your own business? If a salon, you can word your promotion to announce your new location at X salon. If starting your own business, you can introduce them to your new salon. These are openers...

Encourage through your wording for people to contact you soon as the holidays tend to be a busy time...

If you have any client contacts that can attest to your work, include 1 or 2.

If you are specializing in a certain aspect of a stylist...cuts, color, perms, hair replacement, extensions...include that information.

Some have had success by providing an immediate offer to the addresse with a subsequent offer if they refer someone to you.

Take a look at what some of the other salons and stylists in your area do to market themselves and improve upon it.

Marci - I know it's tough going into a new venture, so here is a little present - some copy that works:

LOSE YOURSELF IN LUXURY

Up to the minute professional styling solutions within a comfortable and relaxing environment. Individual creative cutting and colouring designed for your image and lifestyle.

Bring this postcard for a new client 20% DISCOUNT

Opening hours: xxx xxx xxx

Marci Hairdressing
(address)

Tel: xxx xxx xxx

www.marcihairdressing.com

(That domain is currently available)

Hope that helps, and good luck,

Peter