Know-How Exchange : Branding

Uptopic societies are nice to think about, but like JB stated, the proposition would have to conquer thousands of years of opposition.

Can we get rid of hate, racism, poverty, pestalence, greed, capitalism, and overall power hungry individuals?

In addition, what about economy? Are there enough altruistic workers, farmers and industrialists to provide everyone with "free" needs, food, luxury, etc.? What about the people who want more? Will they be punished, or forced to be unsatisfied? Now you can see the need to start regulating and governing, then dividion, etc.

Your ideal would have to toss out all personal opinion, preferences, and needs...and depend on the human nature to accept all variances.

Many religions have a name, time and place for such a society. Names such as Heaven, Valhalla, Vasudhika Kutumbhum, etc. IN other words, we will reach this place, but not in the reality of our current dimension.

I think this ideal could be best utilized as a state of mind in order to HELP people deal with problems in a productive manner. But build a society of one? Hey, I'm all for it, but it is highly improbable.

Thanks for a dose of philosophy!

A true marketer would first ask who the target audience is, and what need you're trying to satisfy. My guess is that if you really did the in-depth market research, you'd find that the majority of people want to maximize their happiness, wealth, and hedonistic desires in this world, and they have low patience for waiting; they want instant gratification.

If that's the case, you're not going to appeal to them. You'll have to find the small niche market that will want your hypothetical country and be willing to take a chance that you can really deliver on your positioning promise. That's asking a lot, but it's not impossible.

Anyway, how many immigrants can your country handle? What are you trying to sell? Tourism? Relocation? Moral support? Financial support?

So many questions ...

Hi aks,

certainly a feasible proposition for discussion sake. From a marketer's POV, how would you position it relative to others?

Check out this book:

Positioning: The Battle for Your Mind
By Al Ries and Jack Trout

Chapter 15
Positioning a country: Belgium

Chapter 16
Positioning an island: Jamaica

Good luck,

- Steve

So, you're not a student. And you're looking for something more "specific and precise" without providing the Experts here with more information or context.

I think you still need to approach your question as suggested in item five on the Important Guidelines page. What are your own thoughts about your feasible proposition?