Question

Topic: Advertising/PR

Effective Direct Mail Campaigns For Trade Show

Posted by Janet O. on 11/3/2004 at 4:09 PM ET 250 Points
We have our largest trade show this January. We would like to develop three different direct mail pieces that are mailed out to our existing customers and prospects (approx. 200). The mailings will be sent out the beginning of December, mid-December, and the beginning of January. We will be having an interactive demonstration at our booth, in which one of the mailings will feature this. Attendees will bring this mailing to our booth and have the opportunity to win a prize. I would like each mailing to be different and am needing to make them as cost effective as possible. Any innovative content and mailer suggestions on these direct mail pieces that will inspire these customers and prospects to visit our booth would be appreciated.
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RESPONSES

  • Posted by SRyan ;] on 11/3/2004 at 6:24 PM Member
    Hello, Jong --

    Congratalations on posting your first question here, and welcome to the forum. The more we know about you, the better we can help!

    What's your product? What will you be demonstrating? Who are your customers? What region are you in?

    - Shelley

    ps. Please take a minute to fill out your Profile page, too.
  • Posted by Blaine Wilkerson on 11/4/2004 at 12:55 PM Member
    Are you looking for someone to help you with the design, strategy, and implementation? If so please send me an email to discuss how I may serve you (just click on my name).

    Thank you!
  • Posted by Janet O. on 11/4/2004 at 1:50 PM Author
    Hi Shelley,

    We manufacture specialty cement products. Our booth will have a car racing theme. We will have a small race track where we will be making concrete repairs on the track in between races. The attendees will get to race these cars and winners will receive a prize. Our customers are buyers, contractors, engineers, architects. This trade show is in Las Vegas, but attracts people from across the country.

    I have an email out to 'marketingprofs' so that I can fill my profile page. I can't seem to locate how to fill this out.

    Thanks,

    Janet
  • Posted by SRyan ;] on 11/4/2004 at 4:33 PM Member
    Janet, that sounds like a wonderful plan to draw booth traffic. I like Maxxt's ideas for mailings. But I'll come back if I can think of more.

    To update your profile, click the link on the right side of this page called "My Profile." (You have to be logged in to see it.) It's under the Account Info heading.
  • Posted by Janet O. on 11/12/2004 at 12:54 PM Author
    Just wanted to thank you for your responses. I was already incorporating some of Maxxtdog's suggestions, but the pole position is a new one that I will consider. I'm hoping that there is more response in the future for questions posted.
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