Question

Topic: Advertising/PR

How To Approach A Top Celeb. With An Endorsement?

Posted by Anonymous on 5/30/2012 at 11:26 AM ET 250 Points
We have a ready to launch game application for Facebook. How do we most directly approach a top music artist with our endorsement / marketing budget of USD 800'000? We are thinking of One Direction or Justin Bieber. Will our budget be adequate? We are looking for for a series of tweets or Facebook messages from the artist, and maybe to attend a one off prize giving event.
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  • Posted by Jay Hamilton-Roth on 5/30/2012 at 12:09 PM Accepted
    For these celebs, contact their agents with a complete pitch: https://industrymusicgroup.co.uk/music/one-direction-the-x-factor/ and https://www.islanddefjam.com/artists/default.aspx
  • Posted by SteveByrneMarketing on 5/30/2012 at 12:26 PM Accepted
    Jay is correct, you should contact an artist's agent. Justin Bieber's agent is Scooter Braun (link to info about him)
    https://en.wikipedia.org/wiki/Scooter_Braun

    I would probably find out who Scooter Braun's personal assistant is and send Braun a comprehensive FedEx package through the assistant to introduce the concept. You might consider sending the information under a cover letter from your lawyer. Then follow up to learn Braun's level of interest and what the next step should be.

    Go luck,

    Steve
  • Posted by Gail@PUBLISIDE on 5/30/2012 at 2:41 PM Accepted
    You're probably looking at a higher price tag for someone like Bieber. The bigger the name, the higher the price.

    The key thing is to hire the celebrity who best resonates with the audience and app that you're trying to promote.
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