Question

Topic: Copywriting

Intro Sentence For Email Lead Generation Program

Posted by Anonymous on 7/3/2012 at 12:03 PM ET 50 Points
I'm having writer's block, I think! In addition to our more traditional modes of marketing, we are implementing a 'lead generation' email program.

We will reach out to prospects that primarily we have 'touched' at some time -- could have been a month ago or several years ago. We will have some personalization to each email.

Where I'm having writer's block is the intro sentence for those we have not connected with in a longer time period. I'm stuck on something like: It's been a while since our last discussion. Then the email body goes into more about our service.

Any suggestions would be helpful - thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/3/2012 at 7:40 PM Accepted
    "It's been a while since our last discussion..." isn't a strong start. My first thought is "why did you take so long to contact me?" Start your letter with a compelling reason for them to read further, such as "As one of our special insiders, I wanted to offer you..."
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