Question

Topic: Advertising/PR

Conference Theme/slogans

Posted by Anonymous on 8/30/2012 at 11:39 AM ET 250 Points
HELP! I have been tasked with determining slogans/themes for my company's upcoming educational conferences! Any help would be appreciated. We wanting something fun(maybe themed around the locations) and not neccesarily associated to the company's mission (which represents organizations directly involved in the operations of freestanding ambulatory surgical facilities) but it could be too!

Hilton Head, SC -
New Orleans, LA - (not interested in Mardi Gras theme)
Orlando, FL
Atlanta, GA

ANY help/ideas would be great!!
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RESPONSES

  • Posted by Gail@PUBLISIDE on 8/30/2012 at 1:16 PM Accepted
    Monmark Group echoes my sentiment. Be consistent among locations and people will remember your message.

    Also, I don't associate freestanding ambulatory surgical facilities and fun. You'll want to rethink that.
  • Posted by Gary Bloomer on 8/30/2012 at 1:24 PM Accepted
    Conference venues come and go.

    This is less true of company mission statements.

    A venue is just a place; a mission is the core of the organization. It's the place to head toward, through thick and thin.

    Without the mission, the organization is somewhat like a ship without a rudder out at sea: it can drift anywhere.

    To Randall's point I'll add a few more "Cs":

    Consistency (of vision)

    Clarity (of direction)

    Community (something to belong to)

    Cooperation (We're all in this together)

    Your events must telegraph ... that's TELEGRAPH! ... to attendees that they're in the right place.


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