Know-How Exchange : Advertising/PR

Loyalty?

Congratulations!

You've just used the MAGIC word!

Here are a few thoughts:

Gift with purchase over a specific amount (spend $100, get two free ties; spend $175, get a shirt and tie, and so on).

Buy two, get on free (any item within a specific price range).

Coupons mailed to people on your list, coupons with healthy, attractive offers that are ONLY valid for your opening weekend.

Scripted upsell at point of purchase: "Thank you for shopping with us today Mr. Smithers, your total is: $455.60. Because you've spent over $399, you qualify for an additional discount on our range of men's dress shirts. These hand sewn, poplin button downs are usually priced at $59.95. Because of your purchase level, you're pre-qualified for the Executive Club rate of just $29.95, saving you $30. Which color would you like?"

Discount at check out: coupon valid ONLY fir the next 24 hours giving an additional 30 percent discount on selected styles. Why wait until tomorrow? Continue shopping with us today and save!

I also like the idea of an Executive Club rate.

You may also offer private shopping hours to your loyal customers where you would feature a trunk show, of sorts (even guys like to wear something different than what their associates wear). You may go one step further and invite their wives in for a dedicated shopping period, discounts included, of course.

Let your customer choose their gift (from a small list).
Pick a random gift from a box (spin a wheel, etc.) - with an impressive top prize (free shirts for a year, free cleaning for a year, etc.)