Question

Topic: Customer Behavior

We Need Good Colors For Car Audio, Video Bus.

Posted by Anonymous on 11/14/2004 at 8:51 PM ET 250 Points
We are opening a car stereo, video, home theater business and find ourselves in a quandary over interior colors for ceiling, walls and displays. We are thinking a tone of red on the exposed ceiling, red on displays, but the walls ????? Help! It is important to appeal to the young buyer as well as the boomers and even retirees (the make up of our community). We are down to decision time and can't come to a solution we feel will be correct because we do understand that color definitely has a psychological effect on buying patterns.
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RESPONSES

  • Posted by SteveByrneMarketing on 11/15/2004 at 4:50 PM Accepted
    red walls? yes. don't know about red ceiling, usually you would want to contrast a red wall with another color (or white) for the ceiling.

    hope this helps,

    - Steve
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