Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Website Critique
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Do You Think Of The New Marketingprofs Design
12/18/2012 at 11:09 AM ET
Just curious what people think of the new design. Obviously, the target for MarketingProfs was to create a mobile friendly layout and design.
I primarily use MP on my desktop, so I admit, I'm not wild about the slider on the landing page to discover new content. However, I'm sure the intent was to create a better experience reflective of the tablet experience.
12/18/2012 at 9:28 PM
It's really a moot point now, isn't it? There are things I like and dislike about several sites I have a long association with but those points don't prevent me from visiting those sites often.
12/18/2012 at 10:58 PM
The questions are:
- Is the new design producing more traffic from mobile devices?
- Does the new design produce less traffic from non-mobile devices?
- Is the net result more/better traffic?
If not, then the design missed its mark.
12/19/2012 at 7:59 AM
I'm with Gary and Jay. My like/dislike for the new design is totally irrelevant. If it works for MarketingProfs (i.e., delivers their objective) then it's fine. If not, it was a waste of time/effort/money. Someone there must have thought it was a good idea, so let's see what happens.
And sometimes change (of any kind) looks like progress and communicates an intent to improve in some way.
12/19/2012 at 9:56 AM
Mgoodman, I'd say your opinion is the only thing that's relevant. If you like it and become more engaged with their content, that's better than any measure beyond new subscriptions. Success for MP is creating the best possible experience for its users.
12/19/2012 at 10:52 AM
I clearly don't agree that my opinion is "the only thing that's relevant." If my opinion were important to MarketingProfs, they would have asked/pretested before making the change.
I'm also not so sure that "success for MP is creating the best possible experience for its users." That's a great goal, and I'm sure they'd like to do that, but given the wide range of "users," that's probably not a very useful -- or measurable -- goal. (How do you know when you've reached the goal? How do you even know if you've made progress toward the goal? How do you know if your users are having "the best possible" experience?)
And are all users equal? Some only visit the Know-How Exchange. Others only pop in to ask a question and read an article. Some pay money for premium content, while others are strictly looking for free information. MY opinion may not be that of the most important target audience.
12/19/2012 at 6:39 PM
You may want to read Ann Handley's blog post of December 3, in which she provides some rationale for the change. She never mentions mobile-friendly as the reason for the change. Rather she cites simplicity and easier navigation. ("... a far simpler and cleaner homepage that we think helps visitors make sense of MarketingProfs and directs them efficiently and easily to the content they are looking for.")
12/20/2012 at 9:06 PM
I agree with Gary, it's a "moot point". Why be a monday morning quarterback when for whatever reasons the top experts weren't included during the developmental process.
IMHO, over all it's an improved site.
I was thinking about the Know-How Exchange Discussion Forum and how we might increase the quantity and quality of the Q & A and how that might impact MP's revenue goals. A decade ago the forum was a primary driver of traffic to the MP site, now not so much. Why? I can remember when the MP home page would feature a KHE question and provide more exposure for the forum (that's how I found the forum).
So I'm wondering what MP's marketing plans are for the forum's growth? What is the strategy/positioning relative to its competitors? What are the new promotional tactics going to be?
BACK TO TOP
Post a Comment
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
The Ultimate LinkedIn Cheat Sheet [Infographic]
by Laura Forer
The Most Effective Digital Channels to Include in 2017 Marketing ...
by Ayaz Nanji
#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s ...
by Christian Neri
10 Rules for Effective Facebook Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with