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Topic: Advertising/PR

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How To Market / Network In Tv Production Business

Posted by Anonymous on 250 Points
We just opened a production company in the US. We have a very successful TV show in Brazil but we are looking to provide services to American production / filming companies who would like to film in Brazil. We have all the know how and all the connections to film in extreme places like the Amazon. We have contacts with the local tribes and we can provide all the equipment needed, to include boats, land vehicles etc.

We need help on how to show this to companies interested in filming in this part of the world.

Thanks for all your help and I look forward on working with some of you...

Best regards,

  • Posted by mgoodman on Accepted
    The hard part of this one is identifying your target audience. There are probably not a lot of production companies who need your services, so you can really focus on each of them in depth. The list is in the dozens or hundreds, not the thousands or millions.

    Can you start with direct mail to a broad list and then narrow it so you can focus on the most likely prospects and set up face-to-face meetings? It sounds like a customized pitch to each prospect is going to be required, so the real challenge is identifying those prime prospects.
  • Posted by Gary Bloomer on Accepted
    To add to Michael's points above you also might want to target location scouts, directors, producers, and documentary film departments of companies such as PBS, HBO, and National Geographic. On top of these sources, another place to promote your services to are universities, specifically departments with courses in South American-related studies (ethnology, archaeology, ancient ceramics, Aztec Mayan, and Inca cultures, Amazon biology, and so on).
  • Posted by Jay Hamilton-Roth on Accepted
  • Posted by SteveByrneMarketing on Accepted
    Maybe a little out of left field, but did you know that like Australia, Brazil has become a leading pro surfing country with Adriano De Souza, Gabriel Medina, Miguel Puo all winning major events. features surfing video production companies from all over the world. Some of these videos are from remote surf spots and feature local talent. Maybe you could contact local surfing associations for exploring such a project and get some exposure in this fast growing industry.

    Check out the five Brazilian surfing regions:

    "Brazil is easily the most overlooked country in the surfing world"

    Surfline executive profiles:
  • Posted on Author
    Thak you very much for the help. I will look into every post with detail to see what can be done on our side.
    We just signed with National Geographic Brazil and that could help...
    The university and surfing ideas come as a surprise and I will def. look into it...

    To be honest with you guys, the company hired me for the profeciency in portuguese and because I'm very close to the owner / TV host.
    I'm a former police officer and a service connected disabled US military vet. So you can see I have no experience but I'm a hard worker and can adapt to anything.
    I'm trying my best to show results in this upcoming year and keep going in this industry...

    Any help at this point is greatly appreciated.

    Thanks again for your help.

  • Posted by Peter (henna gaijin) on Accepted
    Many cities/states/regions are creating film commissions or similar - groups within the government with the goal of getting more films and TV shows created in their region. They often offer tax discounts to film/TV makers, and help with getting permits completed. Does Brazil have these? if so, definitely partner up with them, as they likely would be trying to bring in people who would make excellent customers for you.

    A quick Google search found:

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