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Topic: Advertising/PR

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This question has been answered, and points have been awarded.

How Do I Advertise My Services

Posted by wyldbratling on 250 Points
I am preparing to start teaching Childbirth and Breastfeeding education in February and I would like to market myself to not only expecting parents but to OBGYN's and other business. Some of my ideas are

Offer classes on safe handing of breast milk for day care providers.

Offer classes through company's healthy living / healthy employee programs.

Offer classes direct to expecting moms.

Offer classes through local OBGYN/Hospitals.

However I'm not sure what the best way to approach anyone is.

  • Posted by Jay Hamilton-Roth on Accepted
    Are you hoping to teach (prospective) parents, or people in the healthcare field? You'd approach these different markets differently.

    Before offering classes, talk to prospective clients to see if (and why) they'd sign up to take any of these classes. What information can they already get? From who? Why would they trust your classes? How would your classes be better/different from the other choices they'd have (including online classes)?

    Once you better understand the needs of your audience, you can better determine how to communicate your offerings in a way that will be well-received.
  • Posted by Moriarty on Accepted
    A thought - have you done any advertising for your previous work as (I presume) a midwife?

    You have - and are - working in a field that is not only personal but requires a deal of personalized attention. All of this will give you a huge advantage in how you market yourself. After all you know what you are doing, and you have helped young mums-to-be to do something they have never done before. That isn't easy!!

    Could you give us a rough idea of what you have done in the past - and what you are interested in doing? That way we can come back to you with some concrete suggestions to get you kicked off.

    Moriarty (mum to two young adults).
  • Posted by mgoodman on Accepted
    Why might someone come to you instead of one of the not-for-profit organizations that already exist? Where does your target audience live? What are they doing now to learn about this kind of thing? We will need to understand the marketplace environment much better if we are to give you good directions on advertising your services.
  • Posted on Accepted
    I don't understand whether you are asking for marketing ideas (name, tag line and services) or are you asking what media you should use to reach your target market (posters, flyers, newspaper/magazine adverts) etc?
  • Posted by prhyatt on Accepted
    One way to start would be to get in touch with folks who have influence on how similar classes are staffed and taught at hospitals and clinics in your area. Try the community education department or try to speak with one of the head nurses in the labor and delivery department. If you meet their qualifications, you might be able to teach a class or two there to get a feel for what is offered/needed AND to get some exposure and build credibility as an expert. Once docs and nurses know you and are familiar with your expertise and delivery (no pun), you may be able to get referrals and support from them.
  • Posted on Accepted
    A few comments to consider...

    1. Offer classes (to whom and how?) on safe handing of breast milk for day care providers.

    2. Offer classes through company's healthy living / healthy employee programs. (Which companies and how to you intend to approach them?)

    3. Offer classes direct to expecting moms. (Who and how do you intend to reach them?)

    4. Offer classes through local OBGYN/Hospitals. (Which companies and how to you intend to approach them?)

    5. However I'm not sure what the best way to approach anyone is. (The best approach is to develop a Marketing Plan - as part of your overall written business plan - that should include how much money you will be setting aside to finance your initial marketing efforts.)

    Seems to me you're wanting to jump into the water without first taking the time to put on a life preserver. Not a smart move...

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