Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
One Liner "punchy" Introduction
1/17/2013 at 2:47 PM ET
Hi, I need to introduce my company to 1200 people (relevant audience to us). I know it is a simple task and perhaps I am over thinking it, would you have input for a one punchy introduction? We are an innovative, 60+ engineering firm, well-recognized in the industry with outstanding client approach. One punchy introductory one-liner... ideas?<br />
1/17/2013 at 4:02 PM
Why "punchy"? Instead, I suggest reading this article I wrote for ideas:
1/17/2013 at 4:51 PM
Point taken Jay, very smart. Thank you.
1/17/2013 at 6:58 PM
You have a business. In this situation I ask my client to look through their references. Take 25 and examine them for all the points they raise.
Because punchy means one thing in one circumstance, and not in another. It means what your clients mean it to mean - so look what means something to them. That will be found right under your fingertips. You can do it with a coffee this evening and have your punchy statement in the space of a half hour.
Then you come back to us for some fine-tuning. Because that's all we can do in reality. Only, well, we do have the imagination - and the perspective - to be able to phrase it in terms that you and your clients like.
I hope this helps. M xxx
1/20/2013 at 3:09 PM
What is the topic of the talk? What are you going to be talking about? If you set the scene, might be able to help with an intro / opener?
Ruth P. Stevens
1/21/2013 at 7:49 AM
I've had good luck with a formula that is structured as follows: "You know how....[state a problem that the audience has that you solve]?" [The audience will nod their heads.] "My company ....[describe the solution]."
In my case, I often say, "You know how sales people hate cold calling? ... Well, I produce marketing campaigns to generate a steady stream of qualified leads, so that sales people are spending more time closing business, instead of cold calling." Inevitably, the person I am talking to will nod and say something like "Wow, I need some of that!"
The formula nicely gets the target audience personally involved with you, right off the bat.
BACK TO TOP
Post a Comment
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
The Business Case for Behavior-Changing Content: Five Rules of ...
by Tara-Nicholle Nelson
119 Facts About Email Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with