Question

Topic: Advertising/PR

Sales/marketing Flyer

Posted by Anonymous on 11/15/2004 at 2:20 PM ET 125 Points
Saw a reply from JBTRON about a sales letter, and am going to meet with new Mortgage brokers/agents tomorrow and will be handing out a flyer/letter to get them to use or refer our insurance company and was wondering some ideas on some catchy responses so they will consider using us. Any input will be helpful.
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RESPONSES

  • Posted on 11/15/2004 at 5:15 PM Member
    I hate to tell you this Aaron, but your not going to be able to come up with something by tommorrow that doesn't look like you made it up in a day.

    A sales letter or flier takes time to develop and produce. At this point for you, I would write out a brief synopsis of what you are proposing to them, don't try to make it look clever or it will likely look dumb. Hand out after your meeting and include a clover letter or something. Like:

    "Thank you for your interest in xyz Company

    We specialize in ...
    and have been providing services for ..."

    then list the most compelling benefits to working with you.

    After your meeting, take time to sit down and work on developing a more permanent piece that you can use in the future.

    You might want to send them the letter at a later date just to give you an excuse to stay in touch.

    Hope this helps


  • Posted by Deremiah *CPE on 11/15/2004 at 9:50 PM Accepted
    Hi aaron_39, (Try this on for size in your sales letter)

    More than anything a letter projecting the following will Work. I know because I have worked with some of this countries major corporations and thousands of others & above all things the following helped me continue to build a successful name and reputation. And if a poor boy from the ghetto can turn his life around and upside down with joyful campaigns that are relevant and effective "I'm sure you can".

    BE GENIUNE
    above all things I have found that this sells the best. Nothing sells better than geniuness. This will make you a market leader because most people are using dishonest methods. (The LOVE of money is still at the root of all evil). So I say LOVE the Customer not the money and you know what the money will follow. Mary Kay always said never approach a customer with dollar signs in your eyes.

    CLIENT TESTIMONIALS IN A SALES LETTER ARE "POWERFUL"
    will place you above the average company trying to obtain business. Successful people have positive relationships that testify of their professionalism and speaks volumes about your character. Testimonials speak to your deeds and actions. And after everything is said and done "your Actions Speak SO LOUDLY most people can't understand a word you're saying.

    CLEAR LANGUAGE WITH A KISS
    don't write to impress people, impress people with what you write. Speak clearly and precisely. Never waste your time on frills and thrills. Say what you need to say and don't forget to K.I.S.S. it...Keep It Simple & Sweet.

    ASK FOR WHAT YOU WANT & YOU JUST MIGHT GET IT
    Finally ask for what you want and believe in what you are asking. I've gotten even some of this countries most well known writers, authors, entertainers, politicians and multi-millionaires to give me what I ask for because of the following...

    I'm bold enough to ask

    I believe I will get what I'm asking for

    I know that what I'm asking for will serve them far better than what it appears I will get out of the deal

    Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
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