Question

Topic: Copywriting

Floor Decals For A Printing Company

Posted by Anonymous on 2/4/2013 at 3:28 PM ET 250 Points
I am working on some floor decals for a printing company's open house. There will be aprox 5 decals. Colors, type, design, shape and size, etc are all up to me. Size wise I just can't go bigger than 50".

I am needing help on what to write on each. They are searching for something a bit tongue and cheek.

The basics are-
1. Prints(this floor decal will just indicate the general area where they print a variety of photos that are 8x10 or smaller
2. Buttons, Magnets and Keychains (this is near the prints floor decal. Again it's pretty straight forward)
***the ones below are where they want me to start playing off size or something because as people walk the printers become bigger and fancier
3. Big Prints (printer prints up to 12x18)
4. Really Big Prints (printer prints up to 64" x any length)
5. SUPER big prints (printer prints up to 126" x any length)


How can I creatively play off the big, bigger, biggest thing? there is a walkway between the bigger and biggest printer too where i was thinking i could maybe do smaller floor decals that said something like UBER, SUPER BIG, WHOA, etc as a lead up to the big and new printer that they are showcasing. HELP!!!!!!!!!!
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RESPONSES

  • Posted by Moriarty on 2/4/2013 at 3:44 PM Accepted
    From another perspective, most people don't look at their feet. They look at faces. That means your graphic needs to attract the eye from a casual glance.

    How crowded is the room going to get? Will there be people standing all over them??? You could have arrows running around the place pointing to a quiet corner where the information is pasted to the wall ;-) I think the kids would love chasing them.

    Is there any reason you can't tesselate them so that you have one big one??

    Oh, and remember each word takes the same time for the brain to digest as an entire image. So don't go overboard on the text in each.

    Does this help any? If not, get back to me. That's when I put my hands up and say "I don't know". Sorry! That's when I come up with the best answer on the board (she lied).

  • Posted on 2/4/2013 at 3:51 PM Author
    I asked if we could do something other than floor decals too. The answer was no. This is a freelance design job so I had to listen.

    The rooms are crowded with equipment but there is a natural walking path for people to follow and that's where the floor decals are going. I would type more but my computer is dying!!! ha
  • Posted by Moriarty on 2/4/2013 at 4:02 PM Member
    I hope it's only the battery that's dying!!

    I am beginning to get the picture, my local printers is a little like that. I was imagining some large hall.

    Is there any kind of sequential imagery you could use - idea, paper, ink, printing machine, printer, poster?

    Your problem is that everyone is going to be so overwhelmed by everything they see, they are going to remember very little. Now in such situations action words work very well, or basic imagery in the same direction (= movement). Because this is memorable even if people don't take immediate notice.

    PS please wish your computer "Get Well Soon" from me. M xx
  • Posted by Jay Hamilton-Roth on 2/4/2013 at 8:10 PM Accepted
    Instead of words, can you use some mind-bending images instead (For some wild ideas, look at these 3D chalk drawings: https://www.hongkiat.com/blog/absolutely-stunning-3d-street-art-paintings/)? Make it look like someone will step on something important, or make it look like people can see through the floor and see "the elves" at work - crafting something that's representative of what the machine does. In this context, words alone are unlikely to be memorable or effective.
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