Question

Topic: Copywriting

Website Copy

Posted by Anonymous on 2/8/2013 at 3:37 AM ET 125 Points
I am setting up an online showcase aimed at small businesses and groups, individuals, entrepreneurs and professionals. The categories are creativity, fashion, services, speciality and wellness. I need copy for the 'about' page which refers to the convenience to the user of online browsing, exposure to new bussiness etc without stating the obvious like saving time and money and the one stop shop concept

Thanks
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RESPONSES

  • Posted by Moriarty on 2/8/2013 at 3:50 AM Member
    Petra,

    Think not of convenience, saved time - demonstrate it: that you have more time to go sailing or play golf. Because there are people who find business taxing, and would pay good money to have more time off - without losing income. In other words, "perceived benefits".

    So see it from their point of view, and paint them a picture of what it's like afterwards.

    Does this help any? M
  • Posted by Moriarty on 2/8/2013 at 4:37 AM Member
    Think: what makes something a "user friendly experience"? Why does anybody stay around?

    It's because they like what they are reading. Not all of your target audience will like golf. You have to make the decision not to target those people who don't like golf so that those who do get a better experience. Golfers who visit will stay around for half an hour. non-golfers won't.

    The decisions are yours, and yours alone. Do you speak to everybody - and thereby hold nobody's interest? Or do you speak to a niche and thereby keep it?
  • Posted by Jay Hamilton-Roth on 2/8/2013 at 8:54 AM Accepted
    What is the true benefit of what you're offering to your audience? Why would they stay on your website for a while, investigating what you are showcasing? What makes your list of professionals better than other lists? How can the website visitor know that these people are perfect for their needs?

    Don't worry too much about the "About" page. Focus your efforts on the landing page. If that page doesn't grab the reader, then they're not going to read your About page.
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