Question

Topic: Advertising/PR

Fresh,unusual Theme For A Deo Ad

Posted by Anonymous on 6/15/2013 at 3:37 PM ET 250 Points
Please help me with some unusual themes for a deo ad . The ads being telecasted on TV are all focused on flirting theme. I tried to brainstorm on some themes but of no result. Plz help me out with some fresh themes for a deo ad. Thanks in advance.
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RESPONSES

  • Posted by SteveByrneMarketing on 6/15/2013 at 3:53 PM Member
    There are dozens of references for DEO. Do you mean a deodorant ad?
  • Posted by Moriarty on 6/15/2013 at 5:36 PM Member
    Let's take a step back for a moment.

    Because this isn't about us, and it's not about you - this is all about communicating your product to your customer.

    The problem with TV is that it is very hard to measure its effect. So whatever we suggest, try it out with a PPC/display network campaign for a week or two to see which comes out top. That is the one to leverage across other media.

    The other advantage of this approach is that you get valuable data about your customers and also other possible directions to follow.

    Only you were asking about ideas ... and of course, there's not much you can do with a deo, is there? People sweat and don't want it to show. The other side of this is what your customers want of YOUR product that only your product can satisfy. When it comes to brainstorming, taking this approach usually kicks the ball out of the stadium.

    When we know what makes your deo special, that's when it's palm tree or sauna time.

  • Posted by Gary Bloomer on 6/15/2013 at 8:43 PM Member
    What EXACTLY is deo?
  • Posted on 6/16/2013 at 3:10 AM Author
    deo means deodrant. My deodrant smells nice and at the same time its long lasting ... u dont have to carry it always with u , like girls do carry their perfumes/deo in their vanity bag. The deo is for alpha males who live a fast life and dnt hav tym to spray deo every now and then. Once a day,its enough.

    Plz suggest me ,how to advertise this deo on TV. What shud be the theme ?? And if u can suggest a cool name and tagline too for d deo ,that wud b really appreciable.
  • Posted by Moriarty on 6/16/2013 at 4:41 AM Accepted
    I did get what you meant about your product. What is more, I asked some pertinent questions.

    That your deo is for active men, fine. There have been deodorants for men of this kind for the last two decades - that have met and possibly exceed the claims you make for yours.

    For example using a thirty-second Google search as basis for this argument:

    https://www.webpackaging.com/packaging-suppliers/quadpack/innovations/param...

    https://www.menshealth.com/sweat/guide-to-deodorants.php

    What does your product do that these don't? What is different about your product?

    Those answers will give you a good indication as to how to market your product on TV. As mentioned, if you want to test it beforehand, do so with a medium that is reflexive in a way that TV advertising is not.

    Of course, you don't have to answer these questions, but then you would be working with the kind of guy who says "wots deo when its at home?" Which isn't that helpful to you.
  • Posted on 6/16/2013 at 5:56 AM Author
    Thanks Moriarty . Both of ur answers r helpful.
  • Posted by Moriarty on 6/16/2013 at 7:06 AM Member
    Hi there - if you give me the answers, I can come up with some good ideas. OK? This space is still open for dialogue, so use it!

    Good luck with the project, and make sure you test it online before ramping it up to TV. It'll cost you several hundred dollars and will be worth tens of thousands in terms of TV.
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