Know-How Exchange : E-Marketing

It all depends on why the rebrand. Was there a negative image you're trying to put behind you? Was is simply that you wanted to freshen up things? And why should your audience care about your rebranding? Are you offering different products/services? Why?

It sounds to me as if you're losing customers or market share. For myself I would be careful of dissolving a good brand by extending its reach.

A few questions:

What do you do that's special?
Why would someone buy from you and nobody else?
What are these people saying when they recommend you?

Putting these together and you should have a very good start for a marketing program with exactly what you have right now. After all most businesses fail because they simply have no idea who their customer base is.

Do you have an email list? What chance is there of taking a brief survey? Have you done this?

Just my two cents - re-branding is a dangerous game.

As to the issue of emails - if you are intent on re-branding, do so in a way that addresses the issues mentioned. The emails will be a strong part of this - with a minimum of three emails covering the likes, dislikes and needs of your customers and how you fulfill these in your unique manner. I would also include something to put people off. I know this is counter-intuitive. However when I took over the office of our now defunct family business I turned away clients. They were the ones who demanded they pay cash. We lost 25% of our turnover that way.

Our profits leapt 15%.

Less work for more money - that's the value of a good client.

Over to you! (And it's always nice that the author gets stuck in!)