Know-How Exchange : Website Critique

Sometimes improving content does also improve SEO, but in other times what is suggested to improve SEO makes the content/customer usability worse. Yes, you have to find a balance. And much of that balance will be dependent on how you and your company feel about which is more important (getting customers there through SEO versus their experience when they get to your site).

Your problem isn't customer experience, neither is it SEO. Your problem is maximizing profits. That is, after all, the bottom line - and it's customers who drive that. Which is where SEO comes in because that's how they find you.

Now as a Google Display network junkie, I wonder why people don't use it first.

Why?

Because you get results fast.

Really fast.

Like overnight.

All of that can be fed back into SEO/customer experience the next morning (or the following week if your campaign is slow). The point being that you don't need SEO as such, you need SEO for your best customers - and the questions they ask. Targeting them means targeting profits.

Why spend all that time and effort getting traffic that's not buying? Just cruising through and enjoying the pictures - but no dinero.

That goes for Microsoft, my business and yours.

By the way, I presume you have an email newsletter set up. You can make 3x the sales using newsletters speaking to people who didn't buy on their first visit.

I'd always err on the side of the user experience. If you do a really good job of that, you will convert more prospects into customers. SEO converts nobody.

SEO often follows great user experience. As Moriarty points out, you can get people to your site without SEO. But you can't give them a great user experience without ... well, great user experience.

Structure your content for peolpe first and for search engines second.