Know-How Exchange : Advertising/PR

Can you be more specific about your question: Who are you trying to attract? To where? With which tools? Why?

Sunny, I would start with a display network campaign in China and Taiwan. I'm no Baidu expert, Google does have a sensible display network that's part of its PPC/adwords system. The point is to start broad and work from there.

You'll find out who's clicking and where - and what magazines and blogs they like. You can refine ideas for headlines that can be used elsewhere - for example on the most popular online magazines, you can then choose to advertise in the printed version knowing it's going to resonate. You can use the refined headlines in your voicemail messages and any cold-calling you may (or may not) do.

the point of starting this way is that the answers for you are simply not that easy to define. My point is that you don't have to! Let your market define itself - and with the speed of online advertising it's incredibly easy to do.

If you need more specific help, no problem - only it's gone midnight here in Europe and I'm bushed.

Hi ! I run a media and events business in the middle east..and your main target segmant for attracting golf tourism I believe is here! Try advertising in inflight magazines and tie up with airlines for special offers which they can in turn offer their privelaged customers.
Hope this helps. Good Luck!