Question

Topic: Website Critique

Your Suggestions Required .........

Posted by Marketing Consultant on 8/8/2013 at 1:47 AM ET 250 Points
My organization Sunflower International is a provider of innovative business consulting and customized IT solutions from India. We have been serving our clients for more than a decade. During all these years we have been providing solutions that best fit to our client’s need. Walking along with them we also learned and experienced many things that enhanced our skills. Time to time we have upgraded our skills and now is the time to update it on our website. We wish to give our visitors more user-friendly experience with us and decided to update our website.

We hope to provide best experience with our webpage. Your suggestions and feedback will be highly valuable towards success of our website (www.sunflowerinternational.com ). Sunflower will appreciate your participation. We look forward to your suggestions.

Thank you!
Bhawana Agarwal
Sunflower International
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RESPONSES

  • Posted by Moriarty on 8/8/2013 at 3:52 AM Accepted
    Your homepage isn't focused on your visitors. Bear in mind I was looking at it from the eye of a designer who is practiced in locating the necessary details. Your target audience won't be.

    More to the point is to greet them in a way that they know well. Think of what you might say to someone who phones you and asks what you can do for them. Think of what people have said about you when referring you to others at conferences. Think about the calm collectedness of your best customers and how they deal with you, what they say to you.

    Putting all that together on your front page will make their visit a pleasant one - and when they realize that you're speaking to them, they'll look further.
  • Posted by Moriarty on 8/8/2013 at 3:53 AM Member
    Oops! When I said "look further" I implied further on your website, not with your competitors ;-)
  • Posted by Jay Hamilton-Roth on 8/8/2013 at 8:44 AM Accepted
    Within a few seconds, I can't figure out who you're trying to appeal to on your home page. What size company? Located where? In what market? Why wouldn't they use their own (internal) team to make things happen? What's your specialty (things that you can do better/faster than your competition)?

    Aside: It doesn't appear that you have analytics installed, something I would've assumed an IT/Business Consulting firm would use.
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