Question

Topic: Advertising/PR

Better Circulation Of Magazine

Posted by Anonymous on 9/11/2013 at 8:46 AM ET 25 Points
Ours is a real estate magazine with limited number of subsriptions. How to increase the circulation of our magazine? I invite various plans, strategies, schemes, marketing techniques etc.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/11/2013 at 9:30 AM Accepted
    Who currently subscribes? Why? How can you get more of these people interested? How do you stack up against the competition?
  • Posted by Moriarty on 9/11/2013 at 11:22 AM Accepted
    Two avenues for you - both online. The Google Display network and Facebook advertising. They are incredibly flexible, swift and cost effective when compared to other media.

    You will find more information on both at Perry Marshall's website https://perrymarshall.com

    You have been in the business, you know who your customers are (or should) and you know the kinds of objections they can raise. Just knowing these things gives you a massive advantage over other advertisers.

    The other issue is that the information you retrieve from these advertising channels can be used elsewhere. As importantly, even if they're not that useful to you, they are very fast in getting you answers. That is to say, you like one approach, someone else likes another. Let your market decide for you - after all, they're the ones buying.

    Focusing on your customers in this way resolves a great many questions and issues.

    Does this help?
  • Posted by Gary Bloomer on 9/11/2013 at 5:17 PM Accepted
    What kind of subscriptions: paid, unpaid? How many months do people subscribe and why do they subscribe?
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