Question

Topic: Advertising/PR

Verbiage Ideas For Slow Season

Posted by Anonymous on 9/11/2013 at 3:37 PM ET 25 Points
we are a very small RV dealership on the western slope of CO, tow haulers, travel trailers, pop-ups and 5th wheels, looking for verbiage for newspaper advertising and to put on marquis, not many people are aware of us, and we need ideas that pull folks into our store. The fall season is usually slow, but we still have hunters coming in and tourists for the fall colors.....
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RESPONSES

  • Posted by Moriarty on 9/11/2013 at 5:06 PM Accepted
    One way to get inspirations of this kind is to look at customer reviews - even bad ones (countering these can make for some excellent copy and dispel a few misconceptions at the same time). Otherwise what do your customers tell you about your business, why do they come back time and time again?

    All these things can be used as cool intros to small articles.

    Enjoy!
  • Posted by Jay Hamilton-Roth on 9/11/2013 at 8:03 PM Accepted
    Start by focusing on who buys from you (instead of the larger competition), when, and why. You may also learn that there's a club of people you can approach (for example), rather than relying simply on signage.
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