Question

Topic: E-Marketing

Marketing To A Young Demographics Through Website

Posted by monique on 9/19/2013 at 3:01 AM ET 25 Points
I have started a business and my target market is boys and girls around 10 - 16 years. A company website offering specials for members and a facebook page. On POS (point of sale) free membership offered for deals/promotions, this is how we will et details and build a database. So my question the best way to target market to this demographics with offers and promotions through e-marketing.

Hope you may assist
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RESPONSES

  • Posted by Moriarty on 9/19/2013 at 3:51 AM Accepted
    If you're in the US you'll find that Facebook advertising is extremely effective. https://isfb4me.com

    You'll get masses of really valuable information about their likes and habits too. You can then use this in any other media - especially the ones that are slower to react.

    One last thought is to take a leaf out of Claude Hopkins' book and offer a valuable coupon for your memberships rather than a free trial period. It's a lot harder to get someone to pay when it's been free than when they realize up front it'll cost 'em money.

    Does this help? Any thoughts, let us hear them!
  • Posted by Jay Hamilton-Roth on 9/19/2013 at 8:11 AM Accepted
    Start by ensuring you don't run afoul of any legislation (https://en.wikipedia.org/wiki/Advertising_to_children).
  • Posted by Gary Bloomer on 9/19/2013 at 6:34 PM Accepted
    Many social media outlets frown on marketing to minors (which is what you're alluding to). I suggest you proceed with EXTREME caution. Even better, I suggest you seek appropriate legal advice, and that you then make darn sure you work within the laws of the nations you'l be targeting. I'm afraid you'll ignore this advice at your peril.
  • Posted by monique on 9/19/2013 at 11:20 PM Author
    Hello All

    Thank you for your responses, you are right I am thinking about the moral and legal obligations marketing to minors.. Perhaps having parents signature before signing is a MUST! or an opt out for promotions and specials?

    Regards
    Monique

  • Posted by Moriarty on 9/20/2013 at 7:19 AM Member
    I do agree that the legal side is difficult. Only when the most effective newsletters never sell anything, are always welcome because they're nicely written and interesting - that is the sort of thing that wouldn't upset the legal authorities. Nor will it upset upset their parents. It would also be engaging for youngsters and they'd enjoy its arrival. That's the best way to start the selling process after all.
  • Posted on 9/21/2013 at 1:00 AM Accepted
    Well, Most of the teenagers spend time on facebook now a days. Facebook is the place they hangout. Check out the statistics of users by age in US. https://www.socialbakers.com/facebook-overview-statistics/

    While advertising on facebook, just advertisement may not deliver you great result. To achieve it you need to engage the audience may be by encouraging hem to participate in any content / activity or by creating a fun game about which they would want to share with their friends.

    Hope this will help.

    Nishant Manchanda
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