Question

Topic: Website Critique

At What Level You Rate This Website's Content?

Posted by Anonymous on 11/4/2013 at 4:08 AM ET 50 Points
My wwebsite: https://imascommunication.com/en/

I have been the website content creator for a while, but not yet been a guru in that arena.

My targets of my website are global marketing agencies managing officials, who would be our potential clients, also we aim at brands who will spend their budget on online marketing

Because we run social media campaigns thus we want to position our website as providing useful knowledge for our clients, to show them that we are updated with social media trend, tool, campaigns in the world.

My dilemma: What I am doing with my website is goog enough and attractive enough? How to drive traffic to this website because it's still very brandnew.

Thanks
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RESPONSES

  • Posted by Gary Bloomer on 11/4/2013 at 6:25 AM Accepted
    Most global marketing agencies create their own social media campaigns. What expertise or skills do you offer that they can't handle?

    If you're going to tell people that you run social media campaigns, might having more than 34 likes to your Facebook page be something to focus on? And might having a Twitter stream that reports and error also need attention?

  • Posted by Moriarty on 11/4/2013 at 4:17 PM Accepted
    Okay, to be fair, you're trying to do too many things on your home page. Work out what you can do that few others are doing, and aim at that and that alone. Whatever it is, it will be the lead-in to your other (usually more profitable) aspects of your business.

    It also makes your marketing a whole lot simpler. Once people are on board, like what you do, they'll read in your newsletter (which of course you have ... ?) that you've done something special for so-and-so in Abilene, Texas (or wherever it is). Then they'll casually enquire as to the costs, and the rest is history.

    So refine your ideas - you're already online, so which is your most popular page? Which is the one that's easiest to rank? Put all this together and you've got an aim for your strategy.

    I wish you well!
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