Know-How Exchange : E-Marketing

I question any kind of bland statistic. These things are well known for being impossible to determine before hand. After all, B2B email marketing covers the sales and usage of passenger jet aircraft to the companies franchising them - and the people who are buying the nuts bolts and rivets that the vehicles comprise of.

My take on the matter is simple: keep 'em happy until they buy. Be that three weeks or fifteen years. Just keep the open rates as high as possible through interesting topics, intriguing headlines - and sending them out as often as you can without overloading your list.

Depends on the message; and the age, interest, and eagerness of the people on the list; and the subject line; and the content of the message; and the call to action; and the social proof, and a hundred other things.

B2B market is very generic term and covers a wide sector. B2B market can further be segmented on basis of geography, sector, size etc. Every B2B market has different characteristics and hence different statistics. Statistics those claimed in one research represents very small sample size and cannot be applicable to any other. e.g. I am personally running B2B email marketing campaign for my company. It's advertising firm and our sector is one of the worst when it comes to sell. Everyday CMO gets hundreds of mails from ad agencies. So, open rate is very low. I ran a campaign for on of my client which is OEM supplier for automobile sector. In his case open rate was very high. Now I am talking about same geographical area and same marketing channel being used. Both are B2B markets but vast difference when you consider response to the campaign. I would suggest you to conduct one small marketing research of your existing clients. Try to know what they like about you, why are they with you, what are their interests, needs etc. Try to know from them whether they respond to such marketing emails. Try to know the reasons behind their response (whether +ve or -ve). Based on their response, design your email marketing strategy. Decide the steps in which you are going to use their involvement to sell your products. Use tracking software to know the response to your every mail. Each time if response goes drastically up or down, analyse the email content. If it's going up, try to design future mails based on successful one. Again, there is not specific rule or statistics to this. It varies to every individual business, market based on sector, customer, competition. Hope this helps you.

Thank you.