Question

Topic: Website Critique

Getting A Lot Of Traffic. No Sales

Posted by Anonymous on 2/7/2014 at 11:45 PM ET 125 Points
My online fashion jewelry store has been open for business for a few weeks now. We have been getting a decent amount of traffic, and have used a lot of facebook marketing. Problem is that we don't seem to be getting any sales. My worry is that something is wrong with the layout or the functionality of the store. I am in need of some feedback both positive and negative (more negatives please).
Our facebook is: www.facebook.com/jewelsbyoo
Our store is: www.jewelsbyoo.com

Thank you
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/8/2014 at 12:08 AM Member
    At first glance, your site is basically a catalog of offerings, with no emotional depictions or descriptions of the products, nor a way to zoom in to see the details of your products.
  • Posted by Gary Bloomer on 2/8/2014 at 9:32 AM Accepted
    Marketing is about romance, it's about appeal and attraction. It's about allure and intrigue, and it's about creating an emotional bond with your customers. Product descriptions help create all these things. A little bit of positioning text goes a long way. Likewise a little bit of text that explains what the jewelry is made of, where it's made, who it's ideal for, who else has bought it, and what those buyers think of their new bling.
  • Posted by mgoodman on 2/8/2014 at 1:07 PM Moderator
    Jay and Gary are right on. Your FB page and store are sterile, have no emotional appeal. There isn't even a shot of a human being enjoying the jewelry. There may be other problems, but start with this one before you spend a lot of time or money on anything else.
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